| posted: Jul-28 | by: admin | | Timeline for this event should target May to July 2009, time permitting. Meeting with Georgia Dome scheduled for Aug, 1st. Meet with Lawyers. Make contact with top Advertising and Public Relations agencies. Make initial contact with automobile companies to see if they would like to be a part of the Event. Contact "Click-It or Ticket" to tie in with CRASH FOR CASH. Contact Atlanta Malls to have an "open display" for all the cars prior to event. Contact internet companies for sponsorship of car(s). Contact Television Networks to sell as an event. Meet with Film Production Crew at The Georgia Dome to film event for a DVD to merchandise after the Event is over. Continued....As project continues
select correct name for event and file a
Trademark and obtain domain name. Finding the best plus name is important!
| |
|
|
MARKETING CRASHEDD...THE WORLD'S MOST UNIQUE...DEMOLITION DERBY
SUMMARY/NOTES/
1. Determine Marketing and Production cost.
2. Put marketing package together to include all cost (working
with the Georgia Dome management and their resources
in Atlanta. Network their contacts, Coke, Ticket Master, etc.
Also, meet with Georgia Dome Productions to create an outline for
the event.
3. Shop to the Television Networks and connect with TV producers.
ABC CBS NBC TURNER ESPN, etc.
4. Sell individual sponsorships of each car to internet companies
who have huge audiences such as MySpace, FaceBook, Yahoo,
AOL, YouTube. Also, traditional Advertisers like MacDonalds, Michelin
Tires, Mountain Dew, Aflac, Geico, etc.
Network will sell regular network advertising to their clients.
This event will be a Public Relations Dream!
"Open Car Promotion" with CRASH automobiles open for
people to come sit inside and check them out at Lennox,
Phipps and other Atlanta malls on different weeks before
the event.
Sell tickets at the malls. (this will attract plenty of TV and
Newsprint for the event.
5. Sell sponsorships on each car and stylize each car to get
a unique look for the sponsor. Goal: to get a top internet sponsor
for each car.
For example:
Rolls Royce sponsored by YouTube
Ferrari sponsored by MySpace
Lexus sponsored by FaceBook
Jaguar sponsored by Yahoo
These internet companies can advertise DVD sells.
ASK JESSE JAMES AND HIS WIFE SANDRA BULLOCK to be part
of CRASHEDD and display his amazing choppers..
ENTERTAINMENT: GOAL: LARRY THE CABLE GUY "GIT-R-DONE OR
JEFF FOXFORTHY "YOU'RE A REDNECK IF..."
AS MASTER OF CEREMONIES... OR BOTH!
LIVE AT THE GEORGIA DOME AND SEEN ON WORLDWIDE TELEVISION
_____________________________________________________
Why will this work?
First event of it's kind ever.
Destroying expensive cars is "EXTREME" - what the networks want.
Has the WOW! factor.
Tremendous market with worldwide audience.
Will have wide age range.
World audience due to car name plus owner factor.
Everyone loves a crash.
Everyone likes expensive cars.
It's something different... people will go and watch and buy
DVD's after the event, world wide.
Can be filmed and edited to run through the theaters.
CRASHEDD - THE WORLD'S MOST UNIQUE DEMOLITION DERBY
© 2008, J. Kelly, Producer. All Rights Reserved.
Next step: Meet with The Georgia Dome management to see how
how exgtensive their resources are.
Establish estimated time of scheduling Event.
Next step: Meet with Georgia Dome Productions.
Next step: Start estimating budget for project.
Next step: Script rough draft and shop the Television Networks.
CONTINUED...
|